Seidels Reklame

Seidels Reklame was founded by Wilhelm Seidel in Berlin in 1913.^[1][2] The first editor was Robert Hösel, and its subtitle was Das Blatt der Praxis.^[1] From May 1935 the magazine was renamed as Werben und Verkaufen (German: Advertising and Selling) and published until this title until its closure in 1942.^[1]

Seidels Reklame covered articles about the developments in advertising and relevant legal issues, including chicanery and plagiarism.^[3] During the Weimar Republic it supported the use of advertisements in which modern, independent and provocative women were featured.^[4] It is one of the earliest German publications which used the term public relations in 1937.^[5] One of the contributors was Julius Pinschewer who stressed the significant roles of the advertising films in attracting consumers.^[6] Robert Hösel also published articles describing experiments on the optimal color combinations to produce the most effective contrast between text and background on posters.^[7]