Senhor was established by Nahum Sirotsky in 1959.[1][2] Nahum Sirotsky was a Brazilian diplomat and journalist, who hailed from a Jewish family.[3] The first issue of Senhor was published in March 1959,[2] and its headquarters was in Rio de Janeiro.[4] Senhor was published on a monthly basis.[5]
Senhor was very creative in terms of graphic design which is regarded as one of the significant projects in the Brazilian press of the 1960s.[6] The covers of Senhor were produced by well known artists, including artist Carlos Scliar and caricaturist Jaguar.[2] The latter also served as the main caricaturist of the magazine.[7] Regular contributors were Paulo Francis, Armando Nogueira, Luiz Lobo,[4] Clarice Lispector,[8] Otto Lara Resende, Carlos Heitor Cony, Graciliano Ramos, Rubem Braga Jorge Amado and Carlos Drummond de Andrade.[3]
Senhor's target audience was the Brazilian upper-classes with higher levels of education.[9] The magazine featured articles concerning literature, visual arts, society and politics.[4] The novella by Jorge Amado, The Two Deaths of Quincas Wateryell, was first published in the inauguration issue of Senhor, which was later published as a book.[10][11] Various stories of Clarice Lispector were also first published in the magazine, including Uma grama de radium-Mineirinho in 1962.[12] Two years later the story was published in her book named A Legião Estrangeira.[12]
Senhor folded with the January 1964 issue after producing a total of 59 issues.[2]