Serious Magic
American video software company, 2001–2006
From Wikipedia, the free encyclopedia
Serious Magic, Inc. was a software company based in Folsom, California, founded in 2001.[1] The company developed video production and communications software targeting creative professionals, businesses, consumers and the education market.[2] It was acquired by Adobe Systems in October 2006.
 Serious Magic Logo after acquisition by Adobe Systems | |
| Type | Private company |
|---|---|
| Industry | Computer software |
| Founded | 2001 |
| Defunct | 2006 |
| Fate | Acquired by Adobe Systems |
| Successor | Adobe Systems |
| Headquarters | , United States |
| Products | Visual Communicator, Vlog It!, DV Rack |
| Website | www |
Products
Serious Magic's product line included:
- DV Rack — a direct-to-disk field recording and monitoring application, allowing videographers to use a laptop as a production monitor and recorder on location
- Visual Communicator — a video presentation and communications tool for business and education
- Vlog It! — a video blogging tool aimed at consumer and online publishers[3]
Acquisition by Adobe
On 19 October 2006, Adobe Systems acquired Serious Magic Inc. and its product portfolio.[4] The DV Rack and Visual Communicator products were subsequently integrated into Adobe's professional video toolset.
