Service mark symbol

The service mark symbol ℠ (the letters ⟨SM⟩ in small capitals and superscript style), is a symbol used in the United States and some other jurisdictions to provide notice that the preceding mark is a service mark. This symbol may be used for service marks not yet registered with the relevant national authority.^[1] Upon successful registration, registered services are marked with the same symbol as is used for registered trademarks, the registered trademark symbol ®.^[2] The proper manner to display the symbol is immediately following the service name, in superscript style.^[2]