Seth Firkins

Firkins was exposed at an early age to a diverse range of music, from 1970s rock like America and Steely Dan, to classical composers such as Chopin and Beethoven.^[1] He started his career in the Rock and roll genre with the Louisville-based band Heaven Hill, originally known as Element H and later Breckinridge.^[2] Firkins created the band's street team which grew into a group of nearly 400 workers and volunteers.^[2] In 2002, Firkins worked on his first rap album with artist Hurra Season, a Louisville-based artist.^[1]

In 2006, he relocated to Atlanta, which became his permanent place of residence, and headquarters for 5X5 Media Group, a consulting music firm.^[1] 5X5 Media Group consults with artists to offer post-production services.^{[citation needed]}

Firkins is credited with over 2.5 million records sold worldwide and was part of the Grammy nominated team which produced the Jay-Z album American Gangster which is certified platinum in the United States by the RIAA.^[3][4] Firkins was credited with engineering and mixing the Rihanna track "Loveeeeeee Song", featuring Atlanta rap artist Future, on the album Unapologetic.^[5] The album was released on November 19, 2012.^[5]

Firkins continued his work with Future, and is credited with engineering and mixing for Future's second studio album, Pluto 3D, released on November 27, 2012.^[6] He is also credited with the 2 albums Future released back to back in 2017: Future and HNDRXX.^[7]

Firkins died in his sleep on September 23, 2017, in Atlanta, Georgia, at the age of 36.^[8][9][10]