Seth Santiago Roberts

Roberts began his career as an intern at the Nigerian Television Authority, he was later offered a contract staff position where he worked actively as a production assistant, assistant producer, grew to become producer-presenter and then associate producer and director of some major shows on NTA all within 2002 to 2007.

From 2007 to 2010, he worked as a creative director for Linda Ikeji's Blackdove Media. He Produced the Style Night Fashion Show which became the annual event on the Nigerian Entertainment and fashion Calendar. He later became the managing director of the F.M & B magazine.

Roberts established the Qhue concept group in 2011. According to him it was established in response to a growing demand for creative, informative and effective communication and events production as well as management.^{[citation needed]}

He started the Miss Tourism Nigeria and Mr. Universe Nigeria brands in 2012, he has so far hosted twelve editions.^{[4][needs update]}

In 2015, he registered the Miss Tourism Africa brand and the Men's Fashion Week Nigeria in 2018 with its debut edition in the same year while the Miss Tourism Africa debut it's maiden edition in 2022.^[5]

Roberts currently sits as National Director for Miss Grand Nigeria, Miss Cosmo Nigeria, Miss Eco Nigeria, Miss Eco Teen Nigeria and Miss Tourism World Nigeria. In 2024, he acquired an international franchise with Miss Grand International and Miss Eco International, granting him rights to produce delegates to represent Nigeria at the global stage.^[6][7][8]

In 2022, he was listed among the Forty Under Forty Africa awards under the category of beauty and lifestyle.^[9][2]