Seura

The first issue of Seura was published in 1934^[1] by Yhtyneet Kuvalehdet.^[2] A sample issue was published in the previous year. The magazine appeared on a weekly basis during its initial period.^[3]

The magazine is part of the Otava Group^[4] and its publisher is Otavamedia. The magazine targets family-oriented women in their 40s or older^[2] and is published 49 issues per year.^[4] The headquarters of the magazine is in Helsinki.^[1]

Seura was one of the Finnish magazines which published negative views about the Jews in the pre-World War II period.^[3] The magazine mostly covers articles on education, parenting, health issues, food, travelling, and world affairs.^[5] It lost its market share to magazines that concentrate on celebrity gossip. Jari Lindholm was appointed as editor-in-chief in September 2004 to regain market share. Lindholm resigned on 14 April 2006 after failing to improve circulation. The current editor-in-chief is Erkki Meriluoto.

On 15 April 2005 Seura printed a story about Prime Minister Matti Vanhanen's and Minister of Culture Tanja Karpela's common night in a hotel room. The story was based on an anonymous source and was dismissed as "slimy gossip".

Seura had a circulation of 189,600 copies in 2007.^[6][7] The 2010 circulation of the magazine was 165,051 copies.^[8] Its circulation was 158,720 copies in 2011^[9] and 143,385 copies in 2012.^[10] It fell to 133,766 copies in 2013.^[4]

• List of magazines in Finland