Shilav Group

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Shilav Group (Hebrew: שילב) is an Israeli company that operates a chain of toy stores in Israel, a line of developmental toys for babies, and a line of apparel for newborns, infants, and toddlers.

History

Husband and wife Isaac and Shosi Oren founded Shilav. The name "Shilav" is a Hebrew acronym for "Direct marketing to the maternity home". The company was established in 1974 as a "one-stop shopping" store for baby needs.

Shilav launched its Tiny Love line of developmental toys in 1993.[1] [2] [3] [4][5] Tiny Love has competed successfully with giants of the toy industry such as Fisher-Price.[3]

References

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