Shin Hee-won

At the start of his career, Shin directed several music videos for SM Entertainment's K-pop idol groups, such as Red Velvet, f(x), Exo, and Shinee, among others.^[2][3] In 2014, he directed the trailer for the South Korean survival show Mix & Match, created to select the final lineup of YG Entertainment's boy group iKon.^[4] In 2015, the music videos for f(x)'s "4 Walls" and Shinee's "Married to the Music", both directed by him, were nominated for Best Music Video at the MAMA Awards.^[5] In 2016, Red Velvet won Music Video of the Year at the Melon Music Awards for the music video of "Russian Roulette", also directed by him.^[6] In November 2018, Shin was interviewed by Jung Il-hoon on Idol Radio, where he expressed his desire to eventually direct a film.^[2] That same year, the music video for Shinee's "Good Evening", directed by him, was nominated for Best Music Video at the MAMA Awards.^[7]

In 2021, Shin directed the music video for "Bang Bus" by 250 starring Baek Hyun-jin.^[8][9] The video was screened at the Boston International Film Festival, the LA Indie Film Festival, the Swedish International Film Festival, and the Maracay International Film Festival.^[9] It won Best Music Video at the K Asif Chambal International Film Festival and was selected to compete at the Miami Short Film Festival and the Woodstock Film Festival.^[9] In 2022, he directed music videos for "Attention" by NewJeans, "Feel My Rhythm" by Red Velvet, and "Forever 1" by Girls' Generation, which were all featured on Teen Vogue's list of the best 21 K-pop music video of the year.^[10] Red Velvet also won Best Music Video for "Feel My Rhythm" at the 2022 Genie Music Awards.^[11] Shin was accused of having plagiarized Tokyo Disneysea's 15th anniversary logo for one of the sets of the music video for "Forever 1". He apologized and stated that he had found an image of the logo online and used it as reference without checking the original source.^[12]