ShoeDazzle
Online fashion subscription service
From Wikipedia, the free encyclopedia
ShoeDazzle is a California-based online fashion subscription service that offers a monthly selection of shoes, handbags and jewelry curated to their members' fashion preferences.[1][2]
- Kim Kardashian
- Brian Lee
- Robert Shapiro
- M.J. Eng
 | |
Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | March 19, 2009 |
| Founder |
|
| Headquarters | El Segundo, California, U.S. |
Key people |
|
| Products | Shoes, accessories, clothes |
| Parent | TechStyle Fashion Group |
History
The company was founded by Kim Kardashian, Brian Lee, Robert Shapiro and M.J. Eng in 2009.[1]
In September 2011, Bill Strauss, the former CEO of Provide Commerce (which operates sites such as ProFlowers), became ShoeDazzle's CEO.[2] Co-founder Lee became chairman. In March 2012, ShoeDazzle dropped its $39.95 monthly subscription model and expanded into apparel, handbags, weddings and lingerie.[2]
In 2013, fashion expert Rachel Zoe joined ShoeDazzle as Chief Stylist.[3]
In August 2013, ShoeDazzle was acquired by rival online fashion subscription service JustFab. The two companies continued to run independently as separate brands.[4]