Shooting of Mima Alicia
2026 crime in the Philippines
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Filipino political vlogger Alicia Lipata, known professionally as Mima Alicia (stylized as MiMa Alicia), was shot dead outside her residence in Caloocan on July 17, 2026.
| Shooting of Mima Alicia | |
|---|---|
| Location | Caloocan, Metro Manila, Philippines |
| Date | July 17, 2026 ~3:00 am (UTC+8) |
| Deaths | 1 |
| Injured | 1 |
| Victims | Mima Alicia (died) Nelboy Lluz (injured) |
| Assailants | 2 motorcycle-riding male |
| Motive | Under investigation |
| Accused | 2 |
| Charges | Murder, illegal possession of firearms, and illegal possession of explosives (both suspects) |
Background
Alicia Lipata was a Filipino vlogger who goes by the name Mima Alicia online and was 24-years old at the time of her death. She was focused on creating content focused on political commentary and was a supporter of the administration of the incumbent president Bongbong Marcos.[1] She was also characterized as being critical against Vice President Sara Duterte and her allies.[1] She maintained the YouTube channel, Alicia Comments which had 362,000 subscribers.[2][3]
Mima Alicia was a member of the pro-administration content creator group United Vloggers and Influencers of the Philippines (UVIP).[1]
She was in a relationship with Nelboy Lluz, her live-in partner.[4]
Death
On July 17, 2026, Mima Alicia and her partner Lluz arrived near their residence in Barangay 171 in Caloocan. Two gunmen riding motorcycles approached them with Alicia shot dead.[1] Lluz also sustained injuries after sustaining multiple gunshots himself.[4] According to a neighbor, the shooting occurred around 3:00 am with Lluz later rushed to the Camarin Doctors Hospital.[4]
Assailants and possible motive
The Philippine National Police has suspected that Mima Alicia was killed over her political content and social media engagement.[5] The police also suspects that an earlier death threat related to the vlogger's previous relationship could also be a possible angle.[6]
Department of the Interior and Local Government (DILG) Secretary Jonvic Remulla on July 21, 2026 said that the two suspects are linked to a criminal group "based in the south" and are in preparation for the two men's arrests.[7]
The following day the police arrested the two men in Mabalacat, Pampanga which were given the aliases M.S. and J.A.. M.S. is a 58-year old male from Caloocan and J.A. is a 48-year old male from Cavite..[8][9]
Both men were charged for murder, illegal possession of firearms, and illegal possession of explosives.[9]
Impact and analysis
Political analyst Ronald Llamas described Mima Alicia's killing to be part of a "culture of violence" of the Diehard Duterte Supporters alleging that supporters of the Duterte family are emboldened to kill critics, citing the 2022 killing of Percy Lapid.[3] Meanwhile Senator Risa Hontiveros sought the help of the National Bureau of Investigation over the "wave" of death threats hurled against her in light of Mima Alicia's killing.[10]