Shopbop
From Wikipedia, the free encyclopedia
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Type of site | Subsidiary of Amazon.com[1][2] |
|---|---|
| Available in | English, Russian, Chinese |
| Headquarters | Madison, Wisconsin, U.S.[3] |
| Owner | Amazon.com[4] |
| Founders | |
| CEO |
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| Industry | E-commerce |
| Products | Clothing, shoes, handbags and accessories[7] |
| Employees | 400 (2015)[8] |
| URL | www |
| Commercial | Yes |
| Launched | November 1999[9] |
| Current status | Active |
Shopbop is a US online fashion apparel and accessories shop opened in 1999. It has been a subsidiary of Amazon.com since 2006.
Shopbop was founded by Bob Lamey,[5] Martha Graettinger,[5] and venture investor Ray Zemon[6] in November 1999[9] in Madison, Wisconsin.[3] It was originally the internet presence of brick and mortar clothing dealer Bop in downtown Madison[9] (the shop was closed in 2014).[10] Graettinger and Lamey chose Madison because it was a college town with strong fashion-conscious student base.[11]
Shopbop was acquired by Amazon.com in February 2006.[12][4] At the time of the deal it was selling 103 different lines of high-end clothing.[13] Since the acquisition Shopbop ran almost completely independently from Amazon, that also sells clothes and accessories,[14][2] and even competed with it.[15] In September 2013 Shopbop opened the East Dane contemporary menswear website,[16][17] that merged with Shopbop.com in 2021.[18]
The website went through several redesigns, particularly in 2012[1] and 2017 (among the redesigns, a loyalty program was added to the website).[19][20][21]
