Siera
From Wikipedia, the free encyclopedia
 | |
| Company type | Public |
|---|---|
| Founded | 1963 |
| Founder | Moulay Ali Kettani |
| Headquarters | , |
Key people | Abdeljalil Lahlou (CEO) |
| Products | Home appliances, TVs, Refrigerators, Washing machines |
| Website | www |
Siera is a Moroccan company specializing in the manufacturing and distribution of household appliances and electronics. Based in Casablanca, it is part of the Manar industrial group.
The Sopar group, led by Moulay Ali Kettani, began its industrial activities in 1946 with the creation of Radelec, a company dedicated to the importation of home appliances. In 1957, Kettani founded Al Manar, a company focused on local production of radio sets. The Siera brand was born in 1963 through a joint venture with Philips to manufacture black and white televisions.[1]
In 1998, Siera ended its assembly agreements with Philips and Thomson to focus on developing its own brand.[2]
