Sinful Colors

Sinful Colors was founded in 1991.^[2][3]

In March 2011, Mirage Cosmetics, the owners of Sinful Colors, was purchased by Revlon for 39 million dollars.^[4][5]

In December 2013, Revlon announced it was exiting the Chinese cosmetic market, thus pulling Sinful Colors off the Chinese shelves.^[6]

The company's headquarters is located in New York, NY.

In 2016, Sinful Colors partnered with Kylie Jenner to launch a nail polish collection.^[7] In 2018, the brand partnered with Vanessa Hudgens to create a nail polish collection, and named her Global Color Collaborator of Sinful Colors.^[8][9]

In 2020, they came out a new product called the CLAWS. It is a Japanese beauty-inspired, limited-edition collection with press-on nails featuring Bebe Rexha’s designs.^[10]

They also came out with a sneaker-inspired collection with neon shades and a rubber-like matte finish.^[11] They are sold at Target.

The Sinful Colors Sweet and Salty collection was released in 2020. It was inspired by snack foods, including tacos, cheese puffs, and donuts.^[12] The final Sinful Colors collections were Essenchills--a scented line inspired by self-care--released in early 2021, and Candy Wonderland--inspired by holiday sweets and desserts--released for the 2021 holiday season.

On June 16, 2022, Revlon--Sinful Colors' parent company--filed for Chapter 11 bankruptcy.^[13]