Sky Girls BW
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- Gaborone, Botswana
| Formation | February 2014 |
|---|---|
| Location |
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| Fields | Youth empowerment, behavioural change communication, edutainment |
Parent organization | The Dialogue Group |
| Affiliations | Bill & Melinda Gates Foundation |
Sky Girls BW is a Botswana-based empowerment campaign targeting teenage girls, founded in February 2014. The campaign is run by The Dialogue Group and funded by the Bill & Melinda Gates Foundation. It operates through a behavioral change model that combines edutainment content, school outreach, social media, radio programming, and live events with the aim of building resilience and confidence among adolescent girls and reducing smoking uptake.[1]
Following its establishment in Botswana, the programme has expanded to six other African countries, including Zambia, Nigeria, Kenya, Côte d'Ivoire, Ghana, and Senegal, which launched in 2025.[2]
SKY Girls BW was established in February 2014 as a campaign to empower teenage girls in Botswana through edutainment , content that combines entertainment and education to promote positive decision-making. The program is managed by The Dialogue Group and has been funded since its inception by the Bill & Melinda Gates Foundation. Its approach centers on listening to its target audience and responding to the realities faced by adolescent girls, including peer pressure, issues of self-identity, and social confidence.[1]
An independent evaluation conducted by the University of Botswana found that 95% of teenage girls in the programme's testing area were aware of SKY Girls, with 82% agreeing that the campaign had improved their lives in some way, and 85% reporting that it had helped them feel more confident about their decisions.[1]