Sleeper (brand)
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 | |
| Industry | Fashion |
|---|---|
| Founded | 2014 |
| Founder | Kate Zubarieva and Asya Varetsa |
| Headquarters | , |
| Products | pajamas, dresses, loungewear, partywear, bridal collection, swimwear, shoes, bags |
| Website | https://the-sleeper.com/en |
Sleeper is a Ukrainian fashion brand of multifunctional apparel founded in 2014 by Kate Zubarieva and Asya Varetsa.[1] The concept of the brand lies in the idea of the «First Walking Sleepwear» which can be worn both at home and outdoors.[2]
Sleeper was launched in 2014 by two former fashion editors Kate Zubarieva and Asya Varetsa.[3]
The Sleeper first collection was launched 6 months later with the startup capital of just $2,000 and a single seamstress.[citation needed] In two months, then editor-in-chief of Vogue Italy, Franca Sozzani, named Sleeper the brand of the month.[4]
In 2015, the brand put out its first line made from linen.[5][4]
In 2016, Sleeper debuted its first Bridal collection which consisted of a slip dress, pajama sets with pants and loungewear dress.[6]
In 2017, off-the-shoulder dresses became the dress of the year according to Marie Claire.[citation needed] The same year Sleeper released Party Pajamas as a part of the Holiday Collection’17 which soon[7] and appeared on the covers of British versions of Cosmopolitan[8] and Tatler.[9]
In February 2019, Sleeper's co-founders Kate Zubarieva and Asya Varetsa were included into the European Forbes’ 30 under 30 list in the Arts & Culture category.[10]
In 2021 brand used recycled materials in its collection for the first time. It presented the ‘Weekend Chic’ set made with recycled plastic.[11]
Founders
In 2011, Kate Zubarieva graduated from Kyiv University with an MA in International Journalism. She worked in the Information Agency, and later in media management. Since Kate was 19, she worked in Playing Fashion newspaper (2009) and later held the position of editor-in-chief of the online version of the Pink magazine (2010–2013), VDOH (2010–2013). She wrote articles on fashion and art-directed shootings for fashion publications.
Asya Varetsa graduated from The State University of Management in Moscow with an MA in marketing in 2012. In 2009 she worked for the Playing Fashion newspaper, and in 2010 she became a junior fashion editor for ELLE Russia.[2]