Smaato
From Wikipedia, the free encyclopedia
Smaato (now part of Verve) is a platform for digital advertising technology. Smaato was acquired by Verve in 2021 and was rebranded as Verve’s Brand+ Marketplace in 2024.[1][2]
| |
| Company type | Subsidiary |
|---|---|
| Industry | Ad Tech |
| Founded | 2005 |
| Headquarters | New York, New York, U.S. |
Key people | Sameer Sondhi (CEO) |
| Services | RTB, Online advertising, Supply-Side Platform, Mobile Advertising |
| Parent | Verve (formerly known as Verve Group) |
| Website | smaato |
History
Smaato was founded in 2005 by Ragnar Kruse and Petra Vorsteher. The Smaato Publisher Platform (SPX), a comprehensive publisher ad server, was launched by the company in 2015.[3] The next year, Smaato was picked by Google and incorporated into the AdMob and DoubleClick for Publishers platforms, through SDK-less mediation.[4] Later in 2016, Smaato further developed its products for the demand side of mobile advertising with the Smaato Demand Platform (SDX).[5]
Acquisitions
In 2016, Beijing-based Spearhead Integrated Marketing Communication Group acquired Smaato for $148 million.[6]
In 2018, the company collaborated with Amazon Publisher Services (APS) to give demand partners within the app the ability to access Amazon's Transparent Ad Marketplace inventory.[7]
In July 2021, Smaato was acquired by Verve for nearly $170 million.[8] Smaato was later rebranded as Verve’s Brand+ Marketplace in September 2024.[9]