Smint
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| Inception | 1990 |
|---|---|
| Manufacturer | Perfetti Van Melle |
| Models made | Sweetmint, Peppermint, Spearmint, Strawberry, Black mint |
| Slogan | No Smint, no kiss |
| Website | www |
Smint is a brand of sugar-free breath mints owned by the Italian-Dutch company Perfetti Van Melle. It is known for its distinctive packaging that dispenses one mint at a time, and for their Reuleaux triangle shape. The name is a portmanteau of "sugarfree" and "mint", not of "small mint" as is commonly thought.[citation needed]
Smint was first conceived by Chupa Chups in 1990 as a sugar-free product targeted at adult consumers.[1] After four years of development, Smint was introduced to the market as a subsidiary brand, and launched in the UK a year later in 1995.[1] In 1996 Smint started their "No Smint, no kiss" campaign, aiming to make the brand name "smint" synonymous with "kissing breath".[1]
By 2001, Smint was the top-selling mint in its class in 90% of the markets where it was available,[2] and in the same year Smint started a partnership with Breast Cancer Care, donating 5p to the charity for every pack of strawberry Smint sold.[1]
In 2006, Smint and Chupa Chups were taken over by Perfetti Van Melle.[1] In 2009, Smint launched Smint-XXL tins in the UK, which are three times larger than regular Smint dispensers.[1]
