Snow Business (company)
From Wikipedia, the free encyclopedia
 | |
| Company type | Public limited company |
|---|---|
| Founded | 1982 |
| Founder | Darcey Crownshaw |
| Headquarters | Stroud, Gloucestershire, England |
Number of locations | 25 |
Area served | Worldwide |
| Products | Artificial snow and winter effects for TV & Film, Visual Merchandising & Events |
| Website | www |
Snow Business is a provider of artificial snow for various entertainment industries.[1][2][3] The company was founded by Darcey Crownshaw in 1982.[4] Crownshaw was working in the paper industry when a production unit filming The Last Days of Pompeii for ABC-TV placed an order with his employers for three quarters of a ton of shredded grey cellulose paper to use as artificial volcanic ash.[5] The firm would not deliver less than 20 tons so Crownshaw fulfilled the order himself using the padding from Jiffy bags.[6] Crownshaw later supplied the same production unit with paper snow, and spotting a gap in the market established Snow Business.[4]
The company produces over 160 different types of artificial snow as well as frost, ice, snowballs, snowmen, icicles, igloos and icebergs.[7][8] Film credits include Band of Brothers, Die Another Day, The Day After Tomorrow, the Harry Potter series, The Lion, the Witch and the Wardrobe, and The Golden Compass.[9][10]
On 23 November 2006 Snow Business International set a Guinness World Record for the largest area covered with continuously falling artificial snow, covering the New Bond Street, Bond Street and Old Bond Street areas of London simultaneously.[11][12] The area measured 12,462.78 m2 (134,148 ft2).[13]