So Yesterday (novel)
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| Author | Scott Westerfeld |
|---|---|
| Language | English |
| Genre | Young adult |
| Publisher | Penguin Group |
Publication date | September 9, 2004[1] |
| Publication place | United States |
| Media type | Print (hardback) Print (paperback) |
| Pages | 240 (hardback)[2] 256 (paperback)[3] |
| ISBN | 978-1-59514-000-5 |
So Yesterday is a young adult suspense novel by Scott Westerfeld published in 2004. It has won a Victorian Premier's Award[4] and is also an ALA Best Book for Young Adults.[5] So Yesterday, the author's third publication, is considered his "breakout novel" and has been optioned to be made into a film by one of the producers of Fahrenheit 9/11 and Bowling for Columbine.[6] This novel explores issues surrounding marketing, especially marketing targeted at youth, the Technology adoption life cycle, and culture jamming.
A seventeen-year-old high schooler named Hunter works as a cool hunter, finding and selling new trends to his corporate sponsors. His latest find is Jen, an honest-to-goodness 'Innovator' whom he spots based on her unique shoelaces. Together they are drawn into a mystery when one of Hunter's bosses disappears after she runs a 'cool tasting' for a new brand of shoe. What he finds ends up to be nothing like he had expected.
