Sociabl
From Wikipedia, the free encyclopedia
 | |
| Owner | Brandon Reynolds Jarrad Hrotek |
|---|---|
| URL | www |
| Launched | 2014 |
Sociabl was an online platform that was designed to allow people to purchase experiences with celebrities, with a portion of funds going to charities.[1][2] As of January 2016, Sociabl's claimed client list included Richard Branson, Will.i.am and Chris Paul,[3] which has since been disputed.[4]
Sociabl was founded in 2013 in Adelaide, South Australia by Brandon Reynolds and Jarrad Hrotek.[5] The initial idea came about when Reynolds and Hrotek were living in Melbourne and realised just how difficult it was to get directly in contact with celebrities while trying to find a brand ambassador for a previous business idea. Upon discovering this they decided to create a platform that would enable anyone in the world, the opportunity to easily connect with any of the world's biggest stars for a one-on-one experience.[6][7]
In early 2015, with no connections or knowledge of investors, Reynolds scoured the internet and found the emails of every single member of the BRW Rich 200 List, and sent them a pitch for Sociabl. "We had no idea, we were googling what venture capital was," Reynolds said in regards to investment. The first reply came from Xero CEO Rod Drury who seemed positive, and 20 others eventually got back to him. From there five meetings were booked, and one lead ended up becoming successful.[8]