Social conscience
From Wikipedia, the free encyclopedia
A social conscience is "a sense of responsibility or concern for the problems and injustices of society".[1]
While our conscience is related to moral conduct in our day-to-day lives with respect to individuals, social conscience is concerned with the broader institutions of society and the gap that we may perceive between the sort of society that should exist and the one that does exist.
The term "social conscience" has been used in conjunction with everything from investing,[2] to art,[3] antiques,[4] and politics.[5]
The social conscience of an individual can be related to George Herbert Mead's generalized other. Instead of having an internalized expectation of what society expects of them, the individual possesses certain expectations of society. These expectations are generally tied to their moral values. Once the individual is impacted by an occurrence that defies or goes against what they consider to be right and wrong, they develop a social conscience towards that issue. The next step is deciding whether to act on that urge. If the individual chooses to act, they may choose to demonstrate their concern for that issue in a variety of ways, such as fighting back, protesting, or in several other forms of rebelling against that realistic form of society.
Modern ties
Protests

The act of following one's social conscience is to take empathy and direct it in support of a cause. Protesting is a popular way of demonstrating one's ideologies towards a particular subject in the hopes of alternating the outcome to fit what is perceived to be the sort of society that should exist.
Protests can arise from the frustrations and grievances of someone or multiple people in response to a perceived problem that does not coincide with their ideal society.
According to social psychologist Albert Bandura, our expectation to be able to change the outcome of something by protesting is known as self-efficacy. People tend to believe that problems can be solved with a group effort, which is why protesting is seen as a popular choice.[6]
Protesting is not limited to being a group effort and can be undertaken by a single individual following their social conscience.
These protests are usually targeted at groups with a higher status of power in the hopes of alternating the flow of power to another group that is perceived to be morally correct. This selection of groups is not limited to the powerless versus the powerful. The powerful can also protest against the powerless, and members of both groups can intermingle with one another to protest against another group.[6]
Business
Social conscience is tied to business through the disagreeableness or agreeableness that might be imposed on someone by the actions of a corporate entity. These differing opinions may lead one, or both parties, to develop a social conscience or set of ideals that dictates what they consider to be morally correct.
The ethical concerns behind the financial decisions or investments of a business can trigger a sense of responsibility towards those decisions. If a corporation possesses a disagreeable aspect in the way it functions, the social conscience of the human mind notices these injustices and may develop a set of responsibilities towards these actions.
The development of one's social conscience is not limited to disagreeing with the ideals of a broader institution. Many businesses center their function around combating a set of issues or injustices and feel an obligation to help their community.[7] People can develop their social conscience around these ideals and also feel an urge to act against these issues.
It has become possible to track many of the corporate ideals that companies put into effect. In Japan, companies are expected by the government to report what influences their environmental policies may have on citizens, on a yearly basis. This transparency allows citizens to develop their social conscience in response to the decisions of these broader institutions.[2]

