Social polling
From Wikipedia, the free encyclopedia
Social polling is a form of open access polling, which combines social media and opinion polling. In contrast to tradition polling the polls are formulated by the respondents themselves.[1][2][3][4]
Social polling is an example of nonprobability sampling that uses self-selection rather than a statistical sampling scheme.[5] Social polling also allows quick feedback since responses are obtained via social media platforms such as Facebook, Twitter, and blogs.[6] A sentiment analytics tool can be employed to monitor the poll or the topics of discussion.[7] This method can evaluate information obtained via social media posts through two paradigms: "top down" and "bottom up".[7]
