Sony Imagesoft

Sega partnership

On May 20, 1992, Sega of America and Sony Electronic Publishing announced a partnership to create content for Sega's consoles under the direction of Imagesoft.^[3] Besides Sega's cartridge-based Genesis and Game Gear consoles the partnership targeted the upcoming Sega CD peripheral.^[4]

Among the first titles released for Sega's consoles after the announcement are Sewer Shark and Hook. Sewer Shark, initially released exclusively to Sega CD, is a rail-shooter that years earlier had been shelved as part of the ill-fated Control-Vision platform. The Hook video games are tie-ins to the Spielberg feature film Hook that premiered in December 1991 and was produced by Sony-owned TriStar Pictures. Ports of the video game for Sega platforms are based on the Super NES game published earlier by Imagesoft. The Sega CD version was enhanced with better cut scenes with voice actors and digital stills and featured music from the film soundtrack.^[5]

1995 changes

In March 1995, Sony Imagesoft announced that it had appointed Kelly Flock as president. Flock came from Trimark Interactive where he was executive vice president since March 1993.^[6]

Starting in July 1995, just two months prior to the release of the PlayStation console in Western markets, Sony Electronic Publishing restructured and renamed its divisions. All video game marketing from Sony Imagesoft was folded into Sony Computer Entertainment of America (SCEA), with about 100 employees transferred from Santa Monica to Foster City.^[7][8][9] The video game business of Sony Imagesoft was merged with the product development branch of SCEA and became Sony Interactive Studios America^[10] which would later be renamed to 989 Studios.

The computer software business of Imagesoft became Sony Interactive PC Software America and was headed by general manager Ray Sangster.^[10] In August, the Los Angeles Times said Sony had canceled prior projects on computer and video game platforms other than its own PlayStation. It also said Psygnosis became Sony Interactive Europe.^[11]