Sony ZV-E10
2021 APS-C mirrorless camera
From Wikipedia, the free encyclopedia
The Sony ZV-E10 is a mirrorless camera that was released in 2021. It is based on the Sony α6100[1] and aimed at vloggers.[4][5]
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| Overview | |
|---|---|
| Maker | Sony Group |
| Type | Mirrorless camera, interchangeable lens camera |
| Released | July 27, 2021[1] |
| Lens | |
| Lens | Sony E-mount |
| Sensor/medium | |
| Sensor | APS-C 23.5 x 15.6 mm Exmor CMOS sensor[2] |
| Maximum resolution | 6000 x 4000 (24 megapixels) |
| Film speed | ISO 100–32000 (50 to ISO 51200 expanded range) |
| Focusing | |
| Focus areas | 425 focus points |
| Exposure/metering | |
| Metering modes | Multi-segment, Center-weighted, Spot, Entire Screen Average, Highlight |
| Flash | |
| Flash | Sony α system flash compatible with Multi Interface Shoe |
| Shutter | |
| Shutter | 1/4000 to 30 s, bulb |
| Continuous shooting | 8 frame/s, 11 frame/s in speed priority mode |
| Image processing | |
| Image processor | BIONZ X[3] |
| White balance | Yes |
| General | |
| Video recording | 3840 x 2160, 4:2:0, 8 bit, up to 100Mbps at 24/25/30 fps, electronic image stabilization |
| LCD screen | 2.95" 921,600 pixel TFT LCD, fully articulating, opening angle: ~176°, rotation angle: ~270° |
| Dimensions | 115.2×64.2×44.8 mm (4.54×2.53×1.76 in) |
| Weight | 343 g (12 oz) including battery |
| Chronology | |
| Successor | Sony ZV-E10 II |
Specifications
The specifications of the camera deviate from other popular APS-C cameras as its main focus is shooting video. It has no built-in flash. It lacks a viewfinder, instead relying on its built-in LCD screen to allow the user to frame a shot. The LCD can fully articulate so it can face the subject, enabling the use of the camera on a selfie stick. The camera has a relatively good microphone integrated and ships with a detachable windmuff. It has a feature called "Product Showcase" which shifts the focus to objects that are held in front of the camera where the focus would otherwise remain on any faces that are in frame.[6]
Comparison to other Sony cameras
The lower cost Sony ZV-1 has a similar target demographic and design philosophy but has no interchangeable lens.[7] The Sony α6100 (and various other models from the 6000 series) have a viewfinder and flash but no microphone windmuff, electronic image stabilization (EIS) or Product Showcase.
The Sony ZV-E1 is a fullframe 12MP video camera with a compact form factor targeting professional vloggers.
Reception
Reviews for the ZV-E10 are mostly positive. Reviewers praised the image quality,[6][8][7][9][10][11] articulating display,[10][12][9][6][8] microphone,[13][9][6][10][8] price,[14][10][11] and autofocus.[8][13][9][6][12][10][11] Common points of criticism are intense rolling shutter when recording 4K video,[8][6][12][10] battery life,[9][14] lack of a viewfinder,[12][10][13][11] and inability to record 4K video at 60fps.[9][10]
Sales
In Japan, according to reports from BCN Retail, the ZV-E10 was the best selling camera in 2023 and 2024.[15][16][17] In 2022 it was the second best selling camera[18] while in 2021, the ZV-E10's release year, it was the fifth.[19][20]
According to sales data that was collected by the Chinese E-commerce platform JD.com, the ZV-E10 was the fourth best selling camera in China in 2025.[21]
In 2021, Sony temporarily suspended manufacturing due to the global chip shortage of 2020-2023,[22][23][24] causing a significant decrease in sales.[25]
