Source Radio
From Wikipedia, the free encyclopedia
- Coventry University Students' Union
- (Coventry University Students' Union[1])
 | |
| |
|---|---|
| Broadcast area | Coventry University |
| Programming | |
| Format | CHR |
| Ownership | |
| Owner |
|
| History | |
First air date | 2000–2019 |
Former call signs | Phoenix Radio, Source FM |
| Links | |
| Webcast | http://mixlr.com/source-radio/ |
Source Radio was a radio station operating from Coventry, England. It was a division of the Coventry University Students' Union,[2] and broadcast to the Campus and beyond, online. It occasionally operated for short periods on FM and AM, complemented by a near CD-quality version of the output via the Internet.[3]
Known as "Source FM" from 2001 to 2005,[4] and "Phoenix Radio"[5] before that. The station has since rebranded back to Phoenix Radio.
The station launched to the city on 1431AM on Monday, 5 March 2007[6][7] under the management of Kat Page, with a special programme presented live from the Students' Union nightclub, FiftyFour.
The AM launch coincided with the launch of 3G Smart Phones which could stream radio via apps such as TuneIn. This provided a means of listening on the move in a far better quality than AM. The young target audience are generally also quite "AM-resistant" and as a result, the 1431AM service never reached a particularly sizeable audience. The decision was taken to discontinue the AM service in 2009.
During the 2000s, Students Unions across the country participated in a national event called "Flirt!", a franchise for an evening entertainment event.[8] CUSU became the first union in the country to have its radio station simulcast the event live on its radio station throughout the 2004–05 academic year.
