Southern Hospitality (song)

In an interview with GQ, Ludacris stated that he had eaten soon before hanging upside down for the music video, and vomited soon after recording the scene.^[1]

The song was a last-minute addition to the album, and Ludacris himself was surprised by its popularity.^[2][3][4]

The official music video for the song was directed by Jeremy Rall.^[5] and cinema choreographed by Chuck Ozeas.^[6] The video features cameo appearances by Lil Jon, Jazze Pha, Scarface and Too Short.

The music video contains references to Atlanta life through Ludacris' clothes (such as his limited edition Atlanta 05 jersey from FUBU or his Atlanta Hawks and Atlanta Braves jackets) and through displaying a few important locations in Atlanta history. Some prominent locations in Atlanta that are highlighted are popular fast food restaurant Church's Chicken, which is headquartered in Atlanta after finding new life there when it had almost went under.^[7] The video also shows some locations on Auburn Avenue, also known as Sweet Auburn,^[8] which is considered the "commercial, cultural, and spiritual center of African American life in Atlanta prior to the civil rights movement.".^[9] One such example of a location on Sweet Auburn that is shown is that of Thelma's Rib Shack, previously known as Auburn Avenue Rib Shack, a popular location known to have been favored by famed activist and minister, Martin Luther King Jr.^[10]

This video opens with Luda walking out a large mansion with two men behind him. Ludacris is wearing baggy clothes with a large chain and a grill. His friends are wearing similar attire. They pull up in front of a garage and get into an expensive Cadillac. They begin to ride on the street in the Cadillac while looking at the hot women on the side of the street. They begin to dance with the music. After rapping on top of the car they were riding in, he and his friends stand in front of a rib shack, showing off their jerseys with “ATLANTA” on them. A man shows the camera fried catfish, a shout out to the dirty south, while black men in suits and suitcases start dancing to the music as well. Luda shows off his grill again, then begins to dance with a hot woman. The video switches between these scenes with everyone dancing along to the song. The beat changes and shows two women walking alongside the street, while luda and his friends are smoking. They run towards Luda and he runs away into the street and gets hit by a car. Then Luda (now with an afro) keeps rapping upside down on the street, showing off people with big afros. All of the people introduced in all of the scenes continue to dance until the end of the music video.^[4]