Spark by Hilton
Hotel chain run by Hilton Worldwide
From Wikipedia, the free encyclopedia
Spark by Hilton is a chain of hotels owned by Hilton Worldwide. It was announced in January 2023, with the first hotel opening that September, and as of 2025[update] had 18,447 rooms in 207 hotels, all franchised.[1] Spark is a premium economy chain designed to consist primarily of conversions of similar hotel buildings. In addition to units in the United States, Hilton has pursued international development of the brand.
| |
| Type | Subsidiary |
|---|---|
| Industry | Hospitality |
| Founded | January 2023 |
| Founder | Hilton Worldwide |
| Headquarters | , United States |
Number of locations | 207 (2025)[1] |
| Parent | Hilton Worldwide |
| Website | sparkbyhilton |
History
Hilton announced Spark by Hilton in January 2023 as its 19th brand.[2] It marked the company's first venture in the premium economy segment[3] and its first brand intended to be used to convert existing hotel properties. Hilton quoted the cost of converting an existing hotel to Spark at $20,000 to $25,000 a room, a renovation that includes adding minimalist decor and overhauled lobbies. Converting an existing hotel may be cheaper than renovations necessary to maintain a hotel in the midscale segment or necessary for older units of chains such as Hilton's Hampton Inn that no longer meet current standards.[2] Other chains have developed similar concepts targeted at conversions, such as Garner by IHG.[4] Hilton focused on secondary and tertiary markets for Spark, particularly those where its presence was comparatively lacking.[5]
The first Spark by Hilton opened in September 2023, a 120-room former Days Inn in Mystic, Connecticut.[6][7] The prototype was converted by the owners of a nearby Hilton hotel.[7] Other Spark units that opened in the first year of the chain's existence included former locations of Country Inn and Suites[8] and Hampton Inn[9] and independent hotels.[10]
Hilton has marketed the Spark brand beyond the United States. The 72-room Spark by Hilton Toronto Markham in Ontario, Canada, opened in 2024 as its first hotel there; a unit in London opened that same year as the first Spark in Europe,[11] and another location in Austria had opened by the end of 2024.[12] In 2024, the company struck a licensing agreement with Olive by Embassy, subsidiary of the Embassy Group, for 150 units in India, primarily in the country's south.[13] Hilton launched Spark in Mexico in February 2025, with the goal of establishing some 25 hotels in the country, focused on mid-size and emerging cities.[14]
As of 2026, the only "newly built" Spark location is the one near Harry Reid International Airport, serving the Las Vegas metro area.[15]