Spent: Sex, Evolution, and Consumer Behavior
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 | |
| Author | Geoffrey Miller |
|---|---|
| Language | English |
| Subject | Marketing, consumer behavior |
| Publisher | Viking Press |
Publication date | 2009 |
| Publication place | U.S. |
| Pages | 374 |
| ISBN | 978-0-670-02062-1 |
Spent: Sex, Evolution, and Consumer Behavior is a 2009 book by Geoffrey Miller.
The book presents an evolutionary analysis of marketing, arguing that consumers seek pleasure and seek to display favorable traits to others.[1][2][3]
