SpreeAI
American fashion technology company
From Wikipedia, the free encyclopedia
SpreeAI (stylized as SPREEAI) is an American fashion technology company headquartered in Incline Village, Nevada that develops artificial intelligence software for the apparel and retail industries, including photorealistic virtual try-on, AI-powered sizing recommendations, and digital model generation.[1][2] Founded in 2022 by John Imah and Bob Davidson, the company achieved unicorn status in 2025 following a Series B round led by Davidson Group that valued the company at approximately US$1.5 billion.[3][4] TechCrunch identified SpreeAI as one of the more than 100 new tech unicorns minted in 2025.[3] Its board of directors includes supermodel Naomi Campbell and hospitality executive Larry Ruvo.[5]
- Fashion technology
- Artificial intelligence
- Retail technology
Bob Davidson
 | |
Company type | Private |
|---|---|
| Industry |
|
| Founded | 2022 |
| Founders | John Imah Bob Davidson |
| Headquarters | , United States |
Area served | Worldwide |
Key people | John Imah (CEO) Naomi Campbell (board member) Larry Ruvo (board member) |
| Products | AI virtual try-on, AI sizing recommendations, digital fashion model generation |
Number of employees | 40 (2026) |
| Website | spreeai |
History
SpreeAI was founded in 2022 by John Imah and Bob Davidson with a focus on artificial intelligence applications in fashion retail.[5] By 2024, the company had raised approximately US$60 million in venture funding.[6]
In May 2025, SpreeAI announced a Series B round led by Davidson Group; reporting at the time placed the company's valuation at approximately US$1.5 billion, making it one of a small number of fashion-technology companies to reach unicorn status.[4][6] In January 2026, TechCrunch listed SpreeAI among the more than 100 new tech unicorns minted in 2025.[3]
Technology
SpreeAI develops a suite of artificial intelligence tools for the apparel industry. Its consumer-facing platform allows shoppers to upload a single photograph or select a digital model and then visualize clothing items on that figure with photorealistic rendering, while a complementary sizing engine generates fit recommendations intended to reduce returns.[7][2] The platform is designed for integration with online retailers so that shoppers can preview garments before purchase.[2][8]
The company has stated that its models were developed in part through research collaborations with the Massachusetts Institute of Technology and Carnegie Mellon University.[9][10]
Leadership and board
John Imah, a Nigerian-American technology executive who previously held roles at Samsung, Twitch, Meta Platforms, and Snap Inc., is co-founder and chief executive officer.[11] Co-founder Bob Davidson, through Davidson Group, led the company's Series B financing.[4]
The company's board of directors includes supermodel Naomi Campbell, who joined in 2024, and Las Vegas hospitality executive Larry Ruvo.[5][9]
Partnerships
SpreeAI has formed partnerships across both academia and the fashion industry.
- Council of Fashion Designers of America (CFDA). In 2025, SpreeAI entered a partnership with the CFDA to support American designers and brands with AI-driven tools; the CFDA described SpreeAI as "a fashion technology leader delivering innovative solutions to help designers and brands thrive."[8][9]
- Massachusetts Institute of Technology and Carnegie Mellon University. The company has cited ongoing research and talent collaborations with both institutions.[9][12]
- Sergio Hudson and Kai Collective. In 2025, SpreeAI made what WWD described as its Met Gala debut through a custom collaboration with designer Sergio Hudson and Nigerian-British label Kai Collective; the collaboration paired Hudson's couture with SpreeAI's virtual try-on platform.[13][14]
Recognition
- In 2025, TechCrunch named SpreeAI among the new tech unicorns of the year.[3]
- In 2025, SpreeAI was named an honoree in Inc.'s Best in Business awards, and CEO John Imah was included on Inc.'s list of 40 business leaders who "propelled their organizations to success."[15]
- In 2025, Imah was named to the Observer's AI Power Index, a list of 100 leaders shaping the future of artificial intelligence.[16]
- In 2025, Imah was included in AfroTech's Future 50, recognizing Black innovators in technology.[17]
- SpreeAI and Imah have been the subject of profile coverage in The Washington Post, Rolling Stone UK, WWD, Vogue UA, L'Officiel Arabia, GQ South Africa, and Inc..[18][19][10][12][20][15]