Sri Rama Rajyam

Development

Veteran director Bapu announced that he would remake the 1963 film Lava Kusa with Balakrishna who reprises the role of Lord Rama which was enacted by his father N. T. Rama Rao in the original film.^[11] Bapu's friend, Mullapudi Venkata Ramana, wrote the screenplay and dialogues for the film and it was notably his last film as he died before the film's release.^[12] Bapu said that the title of the film was inspired from 1943 Hindi film Ram Rajya.^[13]

Balakrishna was assigned to play Rama. Mamta Mohandas was the original choice ^[14] after considering Jyothika, Anushka Shetty and Sneha. But she couldn't do it owing to her cancer treatment, after which Nayanthara was selected to play Sita. Balakrishna said that when Saibabu approached him for the role the moment he said that Bapu is to direct the film, without any questions, he immediately said ‘yes'.^[13] For the character, Balakrishna had to shave off his mustache.^[15] Sandhya Janak was selected to play the role of queen Sumithra.^[16] Saikumar was initially approached to enact the character of Bharatha but he was eventually replaced by Sameer.^[17] Gaurav, Dhanush, and Pawan were selected to play the characters of Lava, Kusa and young Hanuman.^[18]

Filming

The filming began on 22 November 2010.^[20] The costumes for the film was designed by Anu Vardhan. Anu stated that for Nayanthara, she went and picked up tulasi mala from authentic places. Balakrishna had used his father's accessories and jewellery and Anu replicated it to match with the heroine.^[21] Yugandhar Tammareddy of Pixelloid said that Bapu and his team gave storyboards down to the last detail. Along with 100 of his team members, Yugandhar had his task cut out. "The breathtaking palace, the pushpaka vimanam, the Bhoodevi sequence…" were all created by his team. Yugandhar said: "For the palace, we asked the filmmakers to erect a 12-foot palace set just so that there is authenticity when people walk on the floor, lean against a wall or touch a piece of furniture. The rest was done on visual effects".^[22] The film was entirely shot at Ramoji Film City with a set erected resembling a kingdom.^[19]

Theatrical

The film was released on 17 November 2011.^[1] The film was released in Tamil on 27 July 2012. The Malayalam version was released as well. Initially scheduled to be released on 10 November but was postponed.^[25][when?] Producer Sai Babu has said that a good response has come from Malayalam movie lovers and that he planned to release the Hindi version.^{[citation needed]}

Marketing

The film was promoted with posters attached in tricycles. P. V. V. Raghavendra Babu, general manager of Prathima Multiplex told "We want to bring back olden days of publicity for the latest mythological movie of Sri Rama Rajyam and get film lovers back to the theatres".^[26]

Box office

The film completed 50 days on 5 January 2012 in 49 centres at the box office.^[27]

Critical response

The film received positive reviews from critics. CNN-IBN which gave a four stars, said "Sri Rama Rajyam is one film that the Telugu film industry can be proud of. Sri Rama Rajyam is a well-known story, so it's a challenge to remake such a classic, but Bapu's good work turns the remake into another classic. Filmgoers, who look for classics, should not miss this film".^[28]

Deccan Chronicle rated three stars explains "Superstar Balakrishna finally stepped into his legendary father NTR's shoes and impressed audiences playing the role of Lord Rama. Veteran director Bapu deserves all the praise he gets for remaking the classic Lava Kusa (1963) and retaining the soul of the original".^[29] NDTV described as "In all, Sri Rama Rajyam is a feel-good film that brilliantly showcases our ancient culture".^[30]

Oneindia.in noted "Sri Rama Rajyam is a feel good film that showcases our ancient culture, heritage and values. The way Bapu managed to make the film into a visual and musical delight is extraordinary and it is a film that can give you an enriching experience while entertaining you in good measure".^[31] Rediff gave three stars said "Kudos to Bapu and Saibabu for recreating the Ramayana magic on celluloid. Only Bapu, the veteran director, could have executed this mammoth task so well. Sri Ramarajyam is an optical feast. Go for it".^[32] Sify gave verdict as "Good" and says "The movie holds ample strength to live up to the expectations at the box office. Bapu and his associate Ramana does not deviate much from Lava Kusa, and they took great pains to see that the element of exaggeration is completely checked".^[33] The Hindu wrote: "The director Bapu should be applauded for re-inventing the mythological and using a glitzy starcast and getting an understated performance from all of them".^[34]

Accolades