The company was founded in the 1950s as a bookmakers in Belfast.[2] It was originally run by Leonard Steinberg, Baron Steinberg. In 1977, Steinberg moved the business to Liverpool after an attempted assassination by the Provisional IRA over protection money.[3] In 2004, Steinburg sold half of his shares to the Malaysian company Genting; Steinberg retained a 12.2% stake.[4] In 2005, William Hill agreed to buy 624 betting shops from Stanley Leisure for £504 million.[5]
