Stanley Rapp
American marketing executive
From Wikipedia, the free encyclopedia
Stanley "Stan" Rapp (born July 26, ? in the Bronx, New York) is a marketing and advertising professional.[1] Together with his then-partner, Tom Collins, he co-founded and served as chief executive officer of Rapp & Collins (today rebranded as Rapp[2]), for 23 years.[3]
Rapp was also chief executive officer of McCann Relationship Marketing, MRM Worldwide, Inc. since 1997, and an Advisor of Advertising & Marketing Communications at TMX Communications Inc.[4] He has been recognized by Ad Age magazine as one of the “101 individuals who shaped advertising in the 20th Century”[1] and was elected to the Direct Marketing Association Hall of Fame.[5] Direct Marketing magazine also named him one of its “industry legends” and he is one of only two recipients of the Direct Marketing Educational Foundation's Vision Award.[1]
Works
Rapp is the co-author of MaxiMarketing,[6] which first predicted the turnaround from mass marketing to an individualized marketing paradigm.[citation needed] He is also the co-author of the book, Max-e-Marketing in the Net Future, that focuses on how web-based technologies are reshaping the direct and relationship marketing fields.[7] His book, edited for McGraw-Hill, Reinventing Interactive and Direct Marketing, introduces an iDirect Marketing paradigm for the digital era.[8] Six other books followed including Max-e-Marketing in the Net Future and Reinventing Interactive and Direct Marketing.[citation needed] In mid-2014, he began writing the book, Entangled Marketing, with Sebastian Jespersen, CEO of the global digital agency Vertic, on how to move beyond traditional engagement marketing.[9]
