Staples Easy Button
Advertising campaign and toy
From Wikipedia, the free encyclopedia
The Staples Easy Button is an advertising campaign and push-button office toy by American office supply retailing company Staples.[1] The button serves as "an almost magical ability for the retailer to solve all their shoppers' problems instantly".[2]
| |
| Type | Push-button |
|---|---|
| Inception | 2005 |
| Manufacturer | Staples Inc. |
| Available | Yes |
| Slogan | "That was easy" |
History
In January 2005, Staples Inc. began their "Easy Button" advertising campaign with "Easy Button Launch," a 30-second commercial that, due to receiving "such a tremendous response," led the company to show the commercial during Super Bowl XXXIX.[3] The commercial features a series of people in tough situations pressing a red "Easy Button" to rescue them, closing with a narration: "Wouldn't it be nice if there was an easy button for life? Now there's one for your business. Staples. That was easy."[4] Due to the popularity of the advertisements, Staples began selling physical replicas of the Easy Button in October 2005.[5] The button had over one million units sold in less than a year.[6][7]
Design
The Staples Easy Button is a red plastic push-button device with the word "easy" printed white on the top. When pressed, it plays the audio phrase "That was easy".[8]