Stefan Michel
From Wikipedia, the free encyclopedia
Stefan Michel is a Swiss professor of management at IMD in Lausanne, Switzerland, where he serves as Dean of Faculty and Research.
Michel earned an MBA and a doctorate from the University of Zurich, both summa cum laude.[1][2] He received the Best Dissertation Award from the Swiss Society for Market and Social Research in 1997.[1][2]
Career
Michel was a tenured associate professor of Global Marketing at Thunderbird School of Global Management in Arizona, United States.[1][3] In 2008, he joined IMD as Professor of Marketing and Service Management.[2] He served as Dean of the IMD Executive MBA program from 2014 to 2022 and was then appointed Dean of Faculty and Research.[2]
From 2011 to 2023, he was a non-executive member of the board of directors of Bossard Holding AG (SIX Swiss Exchange), where he served on the compensation committee.[4] He is President of the Foundation Board of the GfM Gesellschaft für Marketing (Swiss Marketing Association).[1]
Research and publications
Michel has published in the Harvard Business Review, MIT Sloan Management Review, California Management Review, and the Journal of the Academy of Marketing Science.[2][5] His Harvard Business Review article "Capture More Value" (October 2014) presented a framework of 15 value-capture strategies.[6] In 2024, he discussed the topic on the HBR On Strategy podcast.[7]
He co-authored "Bill It, Kill It, or Keep It Free?" with Wolfgang Ulaga in the MIT Sloan Management Review (2018),[8] and "Service-Logic Innovations: How to Innovate Customers, Not Products" with Stephen W. Brown and Andrew S. Gallan in the California Management Review (2008).[9]
Michel has authored 13 books, including Real Impact Marketing (3rd edition, 2022) with Lisa S. Duke,[3][10] and edits the I by IMD Best Practice book series.[11] He has written more than 40 case studies and has been ranked in The Case Centre's top 50 bestselling case authors from 2020/21 through 2024/25.[2][3][12][13][14] In 2025, he won The Case Centre's Outstanding Case Writer competition for "AMAG: Creating Its Own Future in a Disrupted Automotive Industry."[15]