Stop It Now!

Stop It Now! was founded in 1992 by child sexual abuse survivor Fran Henry with the intention of having "the sexual abuse of children recognized as a preventable public health problem". Following its foundation, the organization has cooperated with scientific researchers, organized focus groups and conducted opinion surveys to research and prevent child sexual abuse.^[3]

In 1995, Stop It Now! launched an anonymous helpline for people at risk of committing child sex offences.^[4][1] The helpline was further extended to the United Kingdom and the Netherlands.^[5]

In 2022, Stop It Now! launched a campaign featuring a series of short, anti–child pornography consumption videos that were shared among social media networks. The campaign also issued targeted-advertised content aimed at people at risk of committing sex offences.^[6] In the same year, it partnered with Pornhub to redirect online users who searched for keywords related to child pornography to Stop It Now!'s helpline.^[7]

In 2023, Stop It Now! joined a partnership with Police Scotland to combat child pornography consumption among people at risk of sexually offending. The campaign featured a short film produced by Stop It Now! Scotland.^[8]