StreetVoice
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- Traditional Chinese
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| StreetVoice 街聲 | |
|---|---|
| Developer(s) | StreetVoice International Ltd. |
| Operating system | Windows, Mac OS X, Windows Phone, iOS, Android |
| Available in |
|
| Type | Music streaming service |
| License | Proprietary |
| Website | www |
StreetVoice (Chinese: 街聲) is a free online music streaming and social networking platform based on user-generated content (UGC), operated by Neutron Innovation. It provides independent musicians with a space to share and publish their work while also enabling social interaction between artists and fans. Founded in Taipei in 2006 by Chang Pei-jen, StreetVoice has become a common platform for many Mandarin-speaking independent and amateur musicians to release their music and demos, taking advantage of its niche audience reach and free promotional resources.[1]
StreetVoice is a Taiwanese freemium online music content service platform that provides users with free access to music. Registered members are able to upload information, data, text, music, audio, photos, images, and other materials as “member content.”[2] As of 2017, the platform had approximately 800,000 members and more than 170,000 original songs available.[3]
In addition, StreetVoice operates a subsidiary in Beijing, Neutron Technology (Beijing) Co., Ltd., which is responsible for managing its business in mainland China.
In 1995, Chang Pei-jen founded Magic Stone Records, which went on to launch artists such as Wu Bai, Cheer Chen, Chang Chen-yue, Faith Yang, and MC HotDog. However, beginning in 1998, the traditional record industry was severely impacted by digitalization, and sales continued to decline. Magic Stone Records ceased operations in 2002.
In 2005, Chang established Neutron Innovation, creating a youth entrepreneurship platform[4] with the goal of building a complete ecosystem for a new generation of music creators—allowing music to take root in everyday life, grow through live performance, and spread through media.[5]
In 2005, Chang Pei-jen began preparations for StreetVoice, which officially launched in 2006. That same year, StreetVoice organized the Taike Rock Carnival in Taichung, holding a band selection event to recruit new groups and bring their works onto the platform. In 2006, Chang also hosted the first Simple Life Festival at Huashan 1914 Creative Park in Taipei, inviting youth-oriented handmade brands to set up stalls, thereby extending the platform's presence beyond the digital space.[6] In its early years, the StreetVoice website featured a blog function that allowed users to publish written works and image-based content;[7] However, following a 2016 redesign, these features were formally removed, and the service was refocused exclusively on sharing original music creations.
StreetVoice frequently organizes various music selection and talent showcase events. These include long-term collaborations with university clubs, such as the Fu Jen Catholic University Ching Yun Award, as well as commercial partnerships like the Shin Kong Mitsukoshi Unplugged Contest. StreetVoice has also cooperated with the Hohaiyan Rock Festival to conduct performer selection.
In 2010, Chang Pei-jen approached Wu Po-tsang, founder of the ticketing platform iNDIEVOX, as the two shared a common vision for promoting independent music. In 2011, StreetVoice invested in and acquired iNDIEVOX, strengthening its business in live performance ticketing and MP3 downloads, with Wu subsequently serving as deputy general manager of StreetVoice. However, in 2016, Wu resigned due to differing views following a shift in the company's strategic direction.[8]