Sulwhasoo
From Wikipedia, the free encyclopedia
 | |
| Product type | Skincare |
|---|---|
| Produced by | Amorepacific Corporation |
| Country | South Korea |
| Introduced | 1997 |
| Markets | Asia, North America, Europe, Australia |
| Ambassador | Im Yoon-ah (2025) |
| Website | www.sulwhasoo.com |
Sulwhasoo (Korean: 설화수; Hanja: 雪花秀) is a South Korean skincare and cosmetics brand launched by Amorepacific Corporation in 1997. Seolhwa (Hanja: 雪花) means a plum blossom that blooms in the snow. It is a brand that uses Korean traditional herbal ingredients as its main components and releases products that combine them with modern skincare science.[1]