Sunfeast
From Wikipedia, the free encyclopedia
Sunfeast is an Indian food brand made by the conglomerate ITC Limited. It was launched in July 2003.[1][2]
| Product type | Food brand |
|---|---|
| Owner | ITC Limited |
| Country | India |
| Introduced | July 2003 |
| Markets | India, International |
In July 2003, ITC Limited launched Sunfeast, the range included glucose, marie and cream biscuits.[3][1][4]
In 2005, Sunfeast launched Pasta Treat, it was made of durum wheat. It was India's first instant pasta with sauce maker inside.[5]
In 2005, Sunfeast launched Dark Fantasy, a premium biscuit range with creme biscuits.[6]
In 2014, Sunfeast launched Farmlite, a digestive biscuit range with 2 varients, Oats & Almonds and Oats & Raisins.[7]
In 2018, Sunfeast launched Wonderz Milk, starting Sunfeast in its beverage range, it is available exclusively in Tamil Nadu, Kerala and Karnataka[8][9]
In late January 2025, Sunfeast launched Wowzers, a unique cracker, it has a 14-layer design for more crunchiness.[10][11]
Products
- Farmlite: Farmlite is a digestive biscuit range launched in 2014 with 2 varients, Oats & Almonds and Oats & Raisins and has since expanded the range.[7] In 2016, Sunfeast launched Farmlite Digestive All Good, which would compete with McVitie's, Parle and Britannia.[12] In 2023, as part of their ITC Mission Millet initiative, Sunfeast launched Farmlite Super Millets Cookies available in two variants, Multi Millet & Choco-chip Multi Millet.[13][14]
- Dark Fantasy: Dark Fantasy is a premium biscuit range launched in 2005 with the crème biscuits.[6] In November 2010, Sunfeast launched Choco Fills, it's most popular product.[15] In 2021, Sunfeast launched Dark Fantasy Desserts which is a centre-filled cookie with 2 varients, Choco Chunks and Choco Nut Dipped.[16]
References
- 1 2 Mishra, Digbijay; Dutt, Ishita Ayan (10 March 2013). "Sunfeast targets the creamy layer". Business Standard. Retrieved 10 April 2026.
- ↑ "Madras High Court restrains sale of Sunfeast Mom's Magic Butter biscuits in blue wrapper similar to Britannia's Good Day Butter Cookies". www.thehindu.com. Retrieved 11 April 2026.
- ↑ "ITC launches "Sunfeast" range of biscuits". itcportal.com. 30 July 2003. Retrieved 10 April 2026.
- ↑ "How ITC turned biscuits business around". im.rediff.com. Retrieved 11 April 2026.
- ↑ "ITC Foods division launches Sunfeast Pasta Treat". www.afaqs.com. 4 March 2005. Retrieved 10 April 2026.
- 1 2 Joshi, Devina. "Sunfeast Dark Fantasy: A feast for the senses?". www.afaqs.com. Retrieved 13 April 2026.
- 1 2 "ITC Foods launches Sunfeast Farmlite - Restaurant India". www.restaurantindia.in. 29 April 2014. Retrieved 10 April 2026.
- ↑ "ITC launches Sunfeast Wonderz Milk range in Kerala". www.thehindubusinessline.com. 25 April 2019. Retrieved 10 April 2026.
- ↑ "Sunfeast Wonderz Milk: Ready-to-drink milk-based beverage from ITC". The New Indian Express. 24 December 2018. Retrieved 10 April 2026.
- ↑ "ITC Sunfeast launches Wowzers Cracker". www.afaqs.com. 29 January 2025. Retrieved 10 April 2026.
- ↑ "ITC vs Britannia: The War of the Titans in India's Biscuit Industry". The Case Centre. Retrieved 11 April 2026.
- ↑ Maheshwari, Richa (12 May 2016). "ITC Foods launches Sunfeast Farmlite Digestive All Good". The Economic Times. ISSN 0013-0389. Retrieved 25 April 2026.
- ↑ "ITC Foods introduces its first millet cookies". Business Line. 8 May 2023. Retrieved 25 April 2026.
- ↑ "ITC augments its millet portfolio Launches Sunfeast Farmlite Super Millets Cookies". itcportal.com. 5 May 2023. Retrieved 25 April 2026.
- ↑ "This is how ITC's Choco Fills became 'the batman of biscuits'". Moneycontrol. 13 September 2020. Retrieved 25 April 2026.
- ↑ "ITC launches Sunfeast Dark Fantasy Desserts". Business Line. 23 December 2021. Retrieved 25 April 2026.