Suntukan sa Ace Hardware
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| Date | April 15, 2016 |
|---|---|
| Time | 15:00 PST (UTC+08:00) |
| Venue | Ace Hardware, SM City Lucena, Lucena, Quezon, Philippines |
| Motive | Playing along with the joke over a mock fist fighting event |
| Organised by | "Bulbulito Balagbag: tuberong kulay green" |
| Participants | More than 54,000 online participants |
| Outcome | Ace Hardware held a promotional event in line with the fistfight theme, including setting up a mock boxing ring; no actual fist-fighting took place |
Suntukan sa Ace Hardware (lit. 'Fistfight at Ace Hardware') was a Facebook joke event scheduled for April 15, 2016, at a real Ace Hardware branch at SM City Lucena in Lucena, Quezon, supposedly for a free-for-all fistfighting brawl. As the Internet meme went viral, thousands of Filipino netizens responded that they were "going" on the event's page before the date, which attracted attention from local news sources. On the day of the supposed fight, the real Ace Hardware location held a mock fight promotional event in acknowledgement, after initial corporate discomfort and disavowal.[1][2][3]
The event was created as a shitpost by the Facebook user "Bulbulito Balagbag: tuberong kulay green", whose screen name is a crude Tagalog reference to pubic hair (bulbul) along with calling themselves a green-colored plumber, some time in March 2016.[4] More than 54,000 Facebook users said that they would go to the event, while around 36,000 expressed interest.[5] The event page was filled with users making humorous posts with comments, polls and images, spinning further memes from the joke where various fictional characters as well as local celebrities like actor Baron Geisler (then in the public eye for public altercations) were portrayed as being involved with the event.[1] Copycat pages with similar joke events, like Group Study sa Sogo Hotel (implying a mass group sex orgy in the named motel, playing into the stereotype of motels as venues for sex), also appeared.[2][1]
