Swear (brand)
From Wikipedia, the free encyclopedia
 | |
Native name | 思薇爾 |
|---|---|
| Company type | Private |
| Industry | retail |
| Founded | April 22, 1986 |
| Headquarters | Taichung, Taiwan |
Number of locations | Taiwan |
Key people | Wu Chu-lee 吳竹麗 |
| Products | Women's lingerie, swimwear, and pajamas |
| Website | www.swear.com.tw |
Swear (Chinese: 思薇爾; stylized as SWEAR) is a Taiwanese lingerie brand founded on 22 April 1986.
The company primarily produces women's intimate apparel and undergarments, and also manufactures men's underwear. The brand has emphasized lingerie design tailored to Asian consumers and has marketed different collections to various age groups.[1]
Its corporate headquarters are located in Taichung, Taiwan, with manufacturing facilities in various other countries in Asia, such as China, Vietnam and Indonesia, allowing it to supply both domestic and overseas markets.[2]
Swear is considered one of Taiwan's domestic lingerie brands and has expanded its product lines and branding across several Asian markets.[3]
In 2026, Swear marked its 40th anniversary. As part of the anniversary campaign, the company launched a new advertising campaign filmed in Paris, France, and announced actress Porima as a brand ambassador.[4]
