Sweetapple
From Wikipedia, the free encyclopedia
| Founded | 2002 |
|---|---|
| Founders |
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| Headquarters | , United Kingdom |
| Website | sweetapple |
Sweetapple is an English creative consultancy and production company founded by Elaine and Matthew Sweetapple in 2002. Based in London, the company has developed campaigns and projects for charities in the United Kingdom and internationally.[1]
Sweetapple's work includes Peeball [2][3][4] for the Prostate Cancer Charity (UK), CANSA (South Africa) and the Australian Prostate Cancer Foundation,[5] 'Remember Me'[6][7][8][9] for the road crash victim's charity, RoadPeace (UK), and the ecological musical story, Rockford's Rock Opera,[10] written with Steve Punt which has collaborated with organisations such as WWF, Buglife, Missing Persons, Battersea Dogs and Cats Home. Sweetapple has also been involved in the charitable insurance initiative GiveSure.[11]
The company continues to operate as a marketing, production and PR consultancy. Its charitable work has received recognition from UK industry bodies, including the Institute of Public Relations "Outstanding Achievement Award" [12] and PRWeek [13] "Best Not for Profit" awards.
Peeball was developed as an alternative way of raising charitable funds and public awareness, designed to use humour to draw attention to health issues that were often overlooked in everyday conversation or mainstream media. The project aimed to combine entertainment and sport with information about prostate cancer and related health concerns. The product was sold through a range of UK retail outlets including Mitchells & Butlers and Scottish & Newcastle pub chains, Virgin Megastores, River Island and Ryman, as well as online. In the UK, Peeballs were priced at £1, with 30p from each sale donated to the Prostate Cancer Charity.
Peeball was featured on national television, including This Morning, and on radio programmes such as Radio One's Mark and Lard and on Radio Two's Steve Wright Show. It was also featured by newspapers, magazines and local media. The accompanying online game has recorded more than 26 million plays. Following the project’s visibility in the United Kingdom, versions of Peeball have been taken up by other prostate cancer charities.
More than 500,000 Peeballs were sold in the UK, raising over £150,000 for the Prostate Cancer Charity.[1][14]
In 2015, the product was introduced in Australia by the Chemist Warehouse store group in partnership with the AFL Coaches Association.[15]
Remember Me
The 'Remember Me' campaign for RoadPeace – a UK road accident victims charity was launched on 31 August 2003. Sweetapple created the 'Remember Me' Weeping Flower sign[6] and provided it to the charity as a memorial for people who had died or been injured in road collisions. The sign was also used as a visual reminder of the risks associated with everyday road use.
More than 3,000 Remember Me signs have been placed on roads in the United Kingdom. The Weeping Flower image has been used in a number of RoadPeace initiatives, including projections on City Hall[8] in London and campaigns by Transport for London that addressed the link between road deaths and Safety Cameras.