Sweetness (Michelle Gayle song)
1994 single by Michelle Gayle
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"Sweetness" is a song by British R&B-soul singer, songwriter, actress and author Michelle Gayle, released on 12 September 1994, by RCA and 1st Avenue Records, as the second single from Gayle's eponymous debut album (1994). It is her most successful hit single, reaching number four on the UK Singles Chart and number one on the UK R&B Singles Chart. It also peaked within the top 40 in New Zealand and several countries across Europe, including Denmark, where it entered the top 10 and peaked at number seven. The accompanying music video was directed by Randee St. Nicholas.[2]
| "Sweetness" | ||||
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| Single by Michelle Gayle | ||||
| from the album Michelle Gayle | ||||
| B-side |
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| Released | 12 September 1994 | |||
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| Length | 3:41 | |||
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| Michelle Gayle singles chronology | ||||
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Critical reception
In his weekly UK chart commentary, James Masterton wrote, "The follow-up has been a long time in coming but has been well worth the wait, belying the soap origins of the singer. Radio loves it to death, hence this high entry and I would be very surprised if this does not scrape a Top 10 placing."[3] He added, "Its the kind of single that grows on you with each play".[4] A reviewer from Music & Media commented, "Like tea-for-one, there's now also new jill swing for individuals. The radio mix is the sweetest, but the West End mix is far more adventurous and memorable."[5] Alan Jones from Music Week wrote, "Penned by Narada Michael Walden and Preston Glass, it's quite odd with some ill-advised spoken segments alongside the better sung parts. It never gets into overdrive, but will still be a hit."[6] Emma Forrest from NME viewed it as "disconcertingly cheery".[7] Female pop-punk music duo Shampoo reviewed the song for Smash Hits, giving it a score of two out of five.[8] Rob Pendry of Swansea Sound called it "excellent" and concluded that "Sweetness" set a "great future" for Gayle, proving she could branch out from her acting career.[9] In 2012, the Official UK Chart named "Sweetness" a "pop gem" and a "sparkling piece of sheer pop brilliance".[1]
Music video
The music video for "Sweetness" was directed by American director Randee St. Nicholas and choreographed by Fatima Robinson. It consists of footage in both black-and-white and colours.[2] "Sweetness" was a Box Top on British music television channel The Box in October 1994.[10] Later, it received "break out" rotation on MTV Europe and was C-listed on German VIVA in December 1994.[11][12]
Track listings
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Charts
Weekly charts
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Year-end charts
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Certifications
| Region | Certification | Certified units/sales |
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| United Kingdom (BPI)[39] | Silver | 200,000^ |
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^ Shipments figures based on certification alone. | ||