Synergy Sports Technology
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Nils Lahr (Co-Founder/CTO)
 | |
| Founded | 2004 |
|---|---|
| Purpose | Sports Technology |
Key people | Garrick Barr (Founder/CEO) Nils Lahr (Co-Founder/CTO) |
| Website | www |
Synergy Sports Technology is an American company specializing in basketball analytics designed for scouting, player development, and entertainment purposes.[1]
Synergy's analysts and automated camera tracking systems monitor and catalog player actions in 75,000 basketball games a year. The company then analyzes the data, producing analyses across indicators including play types, player behaviors and game situations. The company provides analyses in various forms, such as diagrams of play calls and custom APIs.[1]
Synergy's NBA archives span back to the 2004 season.[2] After being named as the Most Valuable Player at the 2013 NBA All-Star Game, Chris Paul credited Synergy with improving his performances.[3]
Synergy collaborates with basketball leagues including the NBA, WNBA, NCAA Division I, FIBA as well as sports media and marketing companies such as ESPN, ABC Sports, Turner Sports, and EA Sports.[4][5][6]