Synovate
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 Used during the merger transition period in 2011–2012 | |
| Company type | Subsidiary |
|---|---|
| Industry | Market research |
| Headquarters | London, UK |
Key people | Adrian Chedore, Robert Philpott, CEO |
| Services | Management consulting, business intelligence, market analysis |
| Revenue |  US$816 million (Synovate Inc., 2009)[1] |
Number of employees | 5,968 (Synovate Inc., 2009) |
| Parent | Ipsos |
Synovate was a market research company with more than 100 offices in 62 countries.[2] It was acquired by Ipsos in 2011 which combined to be the third largest in the world.[3]
Synovate was one of the largest firms specializing in custom research (customized ad hoc research). They called themselves the most "curious" people in the world. Divisions included Synovate Healthcare, Synovate Business Consulting, Synovate Customer Experience, Synovate Censydiam and Motoresearch.[citation needed]
Synovate was owned by the Aegis Group. It was formed from the acquisition of a number of market research firms such as Blackstone, Market Facts, Censydiam, ISIS Research, Tribi, Symmetrics, Proactive Insights, and AMI.[4]
Synovate was sold by the Aegis to Ipsos on 11 October 2011 for £525 million (€595 million)[5][6] The combination of the 5th and 6th largest market research companies formed the 3rd largest market research company in the world with offices in 84 countries.[7] Ipsos announced the agreement on 27 July 2011, and financed the acquisition through a new debt financing of €250 million.[8] Synovate was fully integrated into Ipsos early in 2012.[9]
