TET (TV channel)
From Wikipedia, the free encyclopedia
 | |
| Country | Ukraine |
|---|---|
| Broadcast area | Ukraine |
| Headquarters | Kyiv, Ukraine |
| Programming | |
| Language | Ukrainian |
| Picture format | 16:9 (576i, SDTV) |
| Ownership | |
| Owner | 1+1 Media Group |
| History | |
| Launched | 24 January 1992 |
| Links | |
| Website | Official website |
| Availability | |
| Terrestrial | |
| Zeonbud | MX-2 (12) |
TET is a Ukrainian-language national entertainment TV channel broadcasting in Ukraine. It is part of the large 1+1 Media Group, and broadcasts to more than 100 cities in Ukraine, with a technical penetration of 92.4%. The target audience of the channel is 8–40 years old.[1]
The TV channel piloted in Kyiv on January 24, 1992, under the name Tet-a-tet, and became the first alternative to “solid” state television. In 2001, the channel broadcast regionally, and in 2003, became nationwide.
On August 21, 1995, the National Council of Ukraine on Television and Radio Broadcasting gave TV channels TET and TRK Kyiv the same broadcast frequency. The situation was decided on August 18, 2003, then TET received a license for 42 minutes, and TRK Kyiv remained on the 30th channel. Thus, both channels since were able to conduct round-the-clock speech.
On April 24, 2004, TET has changed its logo and graphic broadcasting. Since then, reality shows, talk shows, television series, humorous programs, cartoons, and sports broadcasts are presented. There are no political programs or news on the TV channel. The channel covers 92.4% of the territory of Ukraine.[2]
Since 2009, TET has been part of 1+1 Media Group.[1]
On February 14, 2011, TET rebranded.
From February 21, 2014, to March 31, 2016, the post of TET General Producer hired Natalia Vashko. Since April 2016, the General Producer of the channel is Victoria Shulzhenko.[2]
From December 1, 2016, TET switched their television aspect ratios, transitioning into 16:9.[3]
On August 12, 2019, the TV channel conducted another rebranding in order to change the target audience. The slogan of the TV channel became an expression: "Tap - and your smile".[4][5][6]
On September 16, 2019, Victoria Shulzhenko (Levchenko), left the position to run 1+1 Productions.
From October 11 to the duties of the General Producer TET, which is now part of the business unit "TV Business", Oksana Petrishin was assigned to 1+1 Media since 2017.
On March 2, 2020, the channel began broadcasting in High Definition Standard (HD).
Ratings
In 2016, the average viewer count per day by the target audience amounted to 7.4%, a record in the history of the existence of a TV channel.[7]
In 2020, the channel share amounted to 3.22% in the demographic of ages 18 to 54, placing it 8th among Ukrainian TV channels, according to the Nielsen ratings.
Programming
Origin content and criticism
According to the results of monitoring made by Boycott Russian Films, campaign activists during the period from 8th to 14 September 2014 watched 4 h 45 min of Russian content per day.[8][9]
The boycott activists published data on September 27, 2014, that the share of Russian-speaking content was about 33%.
