The Rwandan government decided in March 2012 to open the television market to new players. The first licenses were held to telecommunications company Tele 10 and Family TV.[1]
The government inspected TV10's studios in January and was given the go ahead. On 1 March 2013, TV10 started broadcasting.[2] From the beginning, TV10 was meant to be a digital television station, ahead of the initial date of the analog switch-off, 17 June 2015. The station, owned by Tele 10, shared the Simply Rwandaful tagline used by its sister station Radio 10, the first commercial radio station in Rwanda.[3]
In its first year, TV10 appointed Joseph Oindo to host Rwanda's first live music show on television.[4]
In 2022, TV10 was tasked to produce a pop-up channel for DStv, Kwibuka 28, from 7 to 13 April, 28 years after the start of the Rwandan genocide.[5] On 5 April 2023, TV10 was finally made available on DStv.[6]
