T Brand Studio
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 | |
| Company type | Studio |
|---|---|
| Industry | Advertising |
| Founded | 2014[1] |
| Headquarters | , United States |
Key people | Adam Aston, Editorial Director Nicole Marie Rincon, Design Director |
| Products | Paid posts in The New York Times |
| Parent | The New York Times |
| Website | www |
T Brand Studio is a custom content studio that is a unit of The New York Times and produces paid native advertising for the newspaper.[1][2] Notable campaigns have included a feature called "Woman Inmates: Why The Male Model Doesn't Work" to promote the Netflix program Orange Is The New Black,[3] and a feature on the New York City Ballet for footwear company Cole Haan entitled "Grit and Grace".[4][5]
T Brand Studio was founded in early 2014.[1] In 2015, the studio opened an office in London, with plans to use that office for expansion into the rest of the world, including Asia.[5]
In March 2016, The New York Times bought Santa Monica, California-based Pinterest marketing company HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with T Brand Studio.[6]
In June 2017, T Brand Studio opened its Asian branch in Hong Kong.[7]
