Talia Mar

Natalia Margaret Louise Haddock^[4][5] was born on 6 November 1996^[6] in South London, England. She is of Italian descent on her mother's side, while her father is of English descent.^[7][8] Mar was brought up in a musical family; her father was a drummer at school, her mother can sing, and her sister is a pianist.^[9] She started writing songs and poems when she was eight years old and later started learning guitar on her own at the age of 11.^[9] She later began producing her own songs at the age of 14.^[9] Mar grew up listening to a lot of 90s music and R&B, such as Lauryn Hill, Brandy and Monica, and Taylor Swift, who she cited as her icon.^[9]

She was educated at the BRIT School.^[10][11][12] Before being a singer and an influencer, she previously worked at Chessington World of Adventures as a bartender and worked at a makeup stand for Smashbox. She also previously worked as a freelance makeup artist.^[13]

Mar created her main YouTube channel, "Talia Mar", in December 2010.^[27] Mar's influencer career started after her first makeup photo that she tweeted went viral, which in turn helped her gain an audience and later was part of the reason for her to start uploading makeup tutorial content on YouTube.^[13] Mar created her Twitch channel, "TaliaMar", in May 2017. At the start of her Twitch career, she mostly streamed gaming content such as Dead by Daylight and Just Chatting content.^[28] In the same month, she created her second YouTube channel, "Talia Mar+", and mostly uploaded gaming and livestream highlights from her Twitch streams.^[29]

In 2019, Mar collaborated with OFRA Cosmetics to release two highlighters and a skincare line called OFRA x Talia Mar.^[30][31] In 2020, she was nominated for Breakout YouTuber at the 12th Shorty Awards.^[32] On 20 October 2022, Mar announced she had become an ambassador for British clothing brand PrettyLittleThing.^[33] In December 2022, Mar partnered with Yves Saint Laurent Opium to promote its Black Opium Extreme fragrance.^[34][35]

In April 2023, Mar was featured in a weekly gaming stream event held by Ministry of Sound and cosmetics retailer Lush called Beyond the Player.^[36] In April 2024, it was announced that Mar had signed with the UK agency YMU as part of its influencer roster.^[37] In December 2024, Mar participated in Jingle Jam, a livestreamed charity event held by Yogscast where 1000 streamers and content creators joined forces to raise cash for eight charities.^[38]

Mar is a supporter of Arsenal.^{[citation needed]}

Mar has been in a relationship with Sidemen member Simon Minter (also known as Miniminter) since 2017, but their relationship was not public until early 2018. They moved in together in February 2022.^[48] On 24 June 2022, it was announced the couple were engaged via Instagram,^[49] and they got married on 3 June 2023 in Italy.^[50] On 24 January 2025 via the music video for her song "365", it was announced the couple were expecting their first child.^[51] It was announced on 31 January via Minter's video that the couple are expecting a girl.^[52] On 19 July 2025, the couple's daughter, named Juni Angèle Minter-Mar, was born.^[53]

Mar was diagnosed with dyslexia at the age of 15^[54] and has stated that she has hay fever, asthma and eczema.^[55][56] In 2024, she disclosed that she was diagnosed with autism around three years prior.^[57][58]

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