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Services
90min has developed and provides an online platform that shares football related content for desktop and mobile devices,[1] using video, text, listicles, slideshows, social round-ups and interactive polls as elements to create its articles.[2][3] There is content creation on the platform in 10 11 different languages, namely English, German, Spanish, Italian, French, Turkish, Portuguese, Vietnamese, Thai, and Indonesian.[4] The mobile application offered on Google Play and Apple iTunes Store allows users to customise the news they are getting from the website, in a way that, for example, could focus on the user's favourite team.[5] The platform also allows football clubs to publish content from 90min on their websites.[6]
The platform follows the concept of citizen journalism, which is also followed by American sports websites, allowing fans to create articles and other forms of multimedia content.[7] In most cases content contributors create content on an unpaid voluntary basis, although there are some paid internships which cover article creation costs.[3] An extra incentive for contributors is the website's content sharing agreements with The Telegraph, The Independent, GQ, USA Today, Huffington Post, and the Mirror, thus allowing the contributors to see their work published in well-established news providers.[8] The website, which exceeded 30 million unique users per month in 2015,[2][7] generates revenue via online advertising, with its clientele including the likes of Nike, Kia Motors, and Heineken.[6][9] The company's services were offered, at the end of 2015, from its offices in London, Tel Aviv, and Manila.[2][9] Content is created by a professional team of editors and journalists throughout Europe, the United States, Asia, and Latin America. 90min editorial staff members are located in offices in London, Tel Aviv, New York City, Manila, and São Paulo. As of 2016, 90min accumulates an average of over 50 million monthly visitors to its website[10] and generates revenue via online advertising, with its clientele including the likes of Nike, Kia Motors, and Heineken.[6][9]
90min announced a new podcast called "Football Americana" in October 2021. Football Americana is hosted by former American professional soccer player, Yael Averbuch West.[11]
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